The hospitality industry revolves around offering a superior guest experience. Every detail, no matter how minute, contributes to guests’ overall impression of your establishment. One such crucial yet often overlooked aspect is the selection of towels. Choosing the right towel can significantly enhance the guest experience and elevate your brand’s reputation.

So, how do you pick the perfect towel for your hotel, bed & breakfast or guesthouse? Here’s a guide to help you navigate this essential choice and why Glodina Towelling offers the ideal solution.

Quality and Durability

The towel you choose must meet the rigorous demands of the hospitality industry. It needs to withstand frequent washing and drying, remain soft and absorbent and retain its shape and colour over time. Glodina’s Black Label Marathon brand has long been recognised for its superior strength, snag-proof construction and extended lifespan. The brand’s recent redesign has also increased its tensile strength, making it even more durable and perfect for the high turnover of guests in the hospitality industry.

Comfort and Luxury

The texture and thickness of a towel play a pivotal role in conveying luxury and comfort. Glodina’s towels are designed with an ideal balance of plushness and density. This allows guests to feel pampered, thus boosting their overall satisfaction.

Aesthetic Appeal

A towel is more than a functional item; it’s also a part of the room’s décor. Glodina towels come in a variety of colours, allowing you to choose the ones that best match your establishment’s theme and style.


With growing environmental awareness, many guests now prefer establishments that are committed to sustainable practices. Glodina’s redesigned Black Label Marathon brand not only enhances aesthetic appeal and tensile strength, but also reduces water usage and drying times during laundering – a significant step towards environmental sustainability.

Value for Money

While it may be tempting to choose cheaper alternatives, remember that quality towels can be a valuable long-term investment. A high-quality towel like Glodina’s will last longer and maintain its luxurious feel and appearance over time, providing better value for your money.

Glodina Towelling, with two decades of industry experience, has proven itself the ideal choice for the hospitality industry. Through thoughtful design, superior quality and a firm commitment to sustainability, Glodina has successfully elevated the standard of towelling products in the industry. By choosing Glodina, you’re not just selecting a towel; you’re investing in an experience – an experience of comfort, luxury and sustainability that your guests will truly appreciate.